Let me pause here to say Jim lacked a shirt.
Bob held out the crayfish toward Jim and Al the Camera Guy said "Do the nipple!"
The crayfish pinched Jim's nipple. Jim started screaming, dancing around, and flailing, yelling "Get it off, get it off!" The crayfish was still firmly attached to his nipple.
Bob finally managed to pull it off, and he was laughing, and Al was laughing, and Jim was laughing through his tears. The real gold, however, is what comes next.
Jim: THAT WAS THE WORST IDEA EVER!
...
Um...yeah?
HOW MANY BEERS DOES IT TAKE TO THINK LETTING SOMETHING WITH PINCHY CLAWS NEAR YOUR NIPPLE IS A GOOD IDEA?