There's a Sam's Club ad that comes on the radio (not one of ours, it rides the satellite) and it makes me grit my teeth every time I hear it. Below is a pretty exact transcript (maybe I left out a few words).
Sam's Club Guy: Blah blah blah blah *says something about John Elway*
John Elway: *says something about his furniture line*
Sam's Club Guy: You can bet they'll be lining up for something and something and John Elway's couch!
John Elway: Not my sofa! My Casual Living furniture collection.
Sam's Club Guy: Well, it's too late to cancel the movers now.